Why ART?

In a political environment where capital gains tax and major tax reforms are hot topics, smart investors are looking for ways to protect and grow their wealth. With ongoing debates about potential new tax policies, now is the time to explore investment options that offer stability and long-term value.

Why Art in a Tight Economy?

While traditional investments like property and stocks fluctuate, art remains a tangible and culturally significant asset. Unlike shares or real estate, art isn’t subject to the same market swings—and it offers something no other investment can: cultural and emotional enrichment alongside financial potential.

For the right buyer, investing in art is about more than money—it’s about preserving and owning something meaningful.

Who Benefits Most from Art Investment?

Art as an investment is particularly valuable for:

Business Owners & Entrepreneurs – A statement piece in your office adds prestige while offering potential asset growth.

Property Investors Diversifying Portfolios – Art is a hedge against market downturns and fluctuating interest rates.

Cultural Enthusiasts – Investing in Māori and New Zealand art means preserving our artistic heritage while holding a piece of history.

Those Seeking Legacy Investments – Unlike stocks that can become obsolete, art can be passed down for generations.

What’s Next?

If you’ve ever thought about collecting art but weren’t sure where to start, now is the time to explore your options. We have a curated selection of investment-worthy pieces at Unity Collection, including new works from Sofia Minson.

Whether you're drawn to art for its cultural depth or its investment potential in uncertain times, our team is here to help you find the right piece.

Visit us in Matakana and let’s talk art, investment, and legacy.

See you soon,
Tania and The Unity Collection Team