Art is both a profound emotional connection and a strategic investment.

Kia ora Unity Whānau,

At Unity, we are privileged to walk alongside collectors who don't simply purchase art — they curate future taonga. We understand that for many of our valued clients, art is both a profound emotional connection and a strategic investment.

As the market for authentic, culturally rich, and finely crafted works grows — both here in Aotearoa and internationally — it’s timely to reflect: How can you ensure your art collection continues to grow in beauty, significance, and value? Here are key principles we believe every discerning collector should keep in mind:

1. Choose Artists on the Rise — and Rooted in Legacy

While established names are a safe bet, some of the most rewarding acquisitions come from backing artists who are building a significant cultural or artistic legacy.

Look for indicators such as:

Gallery representation / National awards or residencies / Inclusion in public or museum collections / Strong storytelling and cultural authenticity

At Unity, we pride ourselves on showcasing both celebrated and emerging voices shaping Aotearoa’s creative landscape.

2. Seek Pieces with Deep Provenance

A work that carries a strong narrative — whether through whakapapa (genealogy), historical moments, or cultural symbolism — will naturally gather prestige over time.
A story-rich piece doesn’t just decorate a space; it embodies mana that transcends generations.

3. Invest in Quality Over Quantity

An art collection's value grows exponentially when every piece is curated intentionally.
It’s far wiser to acquire fewer works of outstanding quality than many of lesser impact.
Materials matter. Craftsmanship matters. Emotion matters.

4. Protect Your Investment

Proper care is essential:

Document your acquisitions (certificates, provenance, artist bios) / Frame works professionally / Maintain stable temperature and humidity if possible / Consider insurance for major pieces

These steps ensure your collection retains not only financial value but also its integrity and beauty.

5. Buy What Moves You

Perhaps most importantly: purchase art that resonates deeply with you.
While market trends ebb and flow, your emotional connection to a piece endures.
True value is never purely monetary — it is how a work lifts your home, your spirit, and your legacy.

Unity exists to honour these values — offering works that nourish the soul and stand the test of time.
Whether you are expanding an established collection or seeking the next future classic, we are honoured to guide your journey.

 Unity Collection — Where Art Meets Legacy.

Arohanui,
Tania and the Unity Collection Whanau